UK Operational Marketing Assistant

  • Salary:
    negotiable
  • Job type:
    Permanent
  • Posted:
    3 semaines ago
  • Category:
    MARKETING & COMMUNICATION
  • Deadline:
    5 avril 2018
  • Languages:
    English
  • Gender:
    Male, Female

Overview

The UK Operational Marketing Assistant will be responsible for increasing awareness of the Haute Route event series and driving entries to all events through a mix of targeted on-the-ground marketing actions. He/she will work on all aspects of operational marketing activities in the UK (with a primary focus on London).


Job details

Launched in 2011, the Haute Route offers amateur riders the chance to ‘ride like a pro’ across the most iconic cols in the world (Pyrenees, Alps, Dolomites, Rockies, Norway, Alpe d’Huez and Ventoux). The Haute Route is a market leader and has an ambitious growth strategy over the next five years. See www.hauteroute.org

The objectives of this role are to:

  1. Represent the Haute Route brand in the local cycling community
  2. Recruit new participants to the Haute Route events
  3. Generate awareness, interest, desire and action in targeted customer groups
  4. Identify key marketing actions in London, and the UK, ensuring that the right audience is targeted with the right message

Key responsibilities include, but are not limited to:

Identify, approach and effectively communicate with multiple external stakeholders such as:
Support the Ambassador Programme locally by:
Organise the event marketing logistics and operations of events (rides / promotional events / gala dinners / course launches etc.).

  • Cycling Clubs
  • Bike Shops
  • Gyms and Indoor Training Centres
  • Cycling and running friendly hotels, coffee shops, restaurants, bars
  • Physiotherapists and Masseurs
  • Groups (companies, confederations, etc.)
  • Local race organisers
  • Other targets / influencers to be defined, with a view to increasing entries to the Haute Route events
  • Diffusing marketing content to local ambassadors and ensuring they circulate it effectively
  • Supporting ambassadors in organising, promoting, and attending events such as group rides, information evenings, networking events, etc.
  • Coordinating ambassador attendance at promotional events in the UK

Attendance at trade shows / cycling focused events.

Office hours are generally 9am – 5.30pm, but you may be required to work extra hours during busy periods and on events.


Personal Specification

  • Must be either a UK or EU national
  • Energetic go-getter ready to chat and engage with passionate cyclists
  • Any operational marketing experience a plus
  • Cycling industry knowledge a plus
  • Fluent English (French or another European language a plus)
  • Driving license

How to apply

Your application MUST be in English, include a CV/resume, detail which intern role you are applying for, confirm your nationality/work permit status and tell us a little bit about you:

  • What’s the bravest thing you have ever done?
  • What is your proudest achievement?
  • What sports do you enjoy and/or clubs you are involved in?

 

 

 

Key Criterias

  • FULL-TIME, TEMPORARY
  • BASED IN OUR LONDON OFFICE
  • FREQUENT EUROPEAN TRAVEL
  • UK OR EU NATIONAL
  • DRIVING LICENCE ESSENTIAL
  • FLUENT ENGLISH

 

location

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